Beth Ditto to Create "The Ikea" of Plus-Size Clothing?

Not content on just collaborating with Evans, Beth Ditto now wants to create her own plus-size clothing line. Ditto's venture with the high street store encapsulated her eccentric style; the collection consisted of bright prints, 80s shapes and a whole lot of sequins. However, with her own designs, she hopes to make a fair trade range of basic, affordable pieces.


Speaking about the partnership, Ditto says that as the line was produced in India, she didn't have as much creative control as she had hoped. "I really want to do my own line that’s ethically made, and I can do whatever the f*** I want." 


Known for calling herself a "fat activist", the Standing In The Way Of Control singer has high hopes for what appears to be only an idea at the moment. "I want to make the IKEA of clothes for fat girls and boys." 


With an ambitious plan like that, do you think Ditto is on the right track? Would you buy into a plus-size collection of basics? Let us know in the comments section below.

Keeping It Real: The New Evans Campaign

High-street store Evans has launched a new shape campaign with the help of four 'real' models. The clothing chain, which stocks from sizes 14 to 32, spent three months hunting down the UK's answer to Crystal Renn, who was the first 'plus-sized' model to appear on the cover of Vogue last year.

The four lucky ladies are university students Kate Eccles, Katy Syme, Jessica Anderson and Amaryliss Hibon, who have taken a break from their academic studies to help promote the new range that will be available from April onwards.

Explaining the label's ethos, brand director for Evans Fiona Ross said: "Every one of us has a unique figure and we will help curvy women to identify, shop and dress for fabulous shape and unbeatable confidence."

It's great to see a high-street store pioneering this concept; style doesn't come in a size, so why do so many stores fail to provide for a fuller figure? When the national average for the UK is a size 14, it's almost absurd.

Each of Evans' models, with their striking features, are a testimony to the age-old adage that beauty comes in all shapes and sizes.

Evans' Spring 2012 collection will be available from April www.evans.co.uk