The four lucky ladies are university students Kate Eccles, Katy Syme, Jessica Anderson and Amaryliss Hibon, who have taken a break from their academic studies to help promote the new range that will be available from April onwards.
Explaining the label's ethos, brand director for Evans Fiona Ross said: "Every one of us has a unique figure and we will help curvy women to identify, shop and dress for fabulous shape and unbeatable confidence."
It's great to see a high-street store pioneering this concept; style doesn't come in a size, so why do so many stores fail to provide for a fuller figure? When the national average for the UK is a size 14, it's almost absurd.
|Evans' Spring 2012 collection will be available from April www.evans.co.uk|