Keeping It Real: The New Evans Campaign

High-street store Evans has launched a new shape campaign with the help of four 'real' models. The clothing chain, which stocks from sizes 14 to 32, spent three months hunting down the UK's answer to Crystal Renn, who was the first 'plus-sized' model to appear on the cover of Vogue last year.

The four lucky ladies are university students Kate Eccles, Katy Syme, Jessica Anderson and Amaryliss Hibon, who have taken a break from their academic studies to help promote the new range that will be available from April onwards.

Explaining the label's ethos, brand director for Evans Fiona Ross said: "Every one of us has a unique figure and we will help curvy women to identify, shop and dress for fabulous shape and unbeatable confidence."

It's great to see a high-street store pioneering this concept; style doesn't come in a size, so why do so many stores fail to provide for a fuller figure? When the national average for the UK is a size 14, it's almost absurd.

Each of Evans' models, with their striking features, are a testimony to the age-old adage that beauty comes in all shapes and sizes.

Evans' Spring 2012 collection will be available from April www.evans.co.uk