The perplexity of differences in American and European clothing sizes has become an issue for customers in Mexico, with an increasing number being unable to find anything that fits their figures. It is reported that retailers in the country lose an annual total of $4 billion due to returned items.
A survey reported on by Women's Wear Daily , was conducted in over 14 cities and several regions of the country in order to calculate averages in height and weight. Results have shown for example that the average Mexican female is aged 18-25 is 5ft2 and weighs 138lbs.
As a result, manufacturers will be able to see the types of bodies that they should be catering to, thus creating garments that would ensure a better fit. In fact, the survey is expected to do so well that an estimated $400 million will be saved by 2017, from a decrease in returns.
Do you think this is a good idea and should other countries follow suit?